What it does:
Zuupy is an onsite social commerce add-on for ecommerce websites. It allows shoppers to have real-time interaction with their friends via Facebook to obtain shopping advice and recommendations. Zuupy further drives social cross-selling by allowing online shoppers to explore what their friends have recommended or bought in the past.

How it beats the competition:
Our features leverage upon friendsourced advice, conversations, and past purchase histories to onsite and offsite drive word-of-mouth marketing and increase sales organically.

Site:
http://zuupy.com

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What it does:
Rec.fm is a new service which allows easy creation and sharing via social media of product recommendations for the benefit of charitable causes.

51% of Rec.fm’s earnings are donated to the charities of users who make product recommendations. Proprietary technology of Rec.fm scores product recommendations based upon data indicators of “trust” and prioritizes presentation of the most trustworthy recommendations to searchers.

The service is fully integrated with major social networks like Facebook and Twitter and major commerce networks such as Amazon.com and Shopping.com. rec.fm is a 2010 SXSW Web Award finalist.

How it beats the competition:
Product search is increasingly irrelevant, spam filled, and dominated by advertising. The solution is Rec.fm’s friends to friends product recommendations that can’t be bought and are directly relevant within a social circle.
Why Rec.fm will win in the space: first to market, clear path to profitability, thought leader, experienced team, and plans for extensive interactive user engagement model with gaming dynamics on Facebook.

Site: http://rec.fm/

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