San Francisco based UserVoice improves the signal-to-noise of user opinion by allowing the moderation of the ideas of one person against the opinions of the many. UserVoice allows users to voice opinions, suggestions, and complaints. The video above demonstrates how it works (it’s difficult to pigeon hole) but think focus groups for companies that can’t afford focus groups, with elements of a forum and even Digg style voting thrown in for good measure.
For companies, UserVoice offers an open and transparent process for customer feedback to any company. The system also allows site owners to ask the community more directed questions (e.g. by a poll) about how users like a new feature or what they think of a specific idea.