- Aggregating your twitter and Facebook streams in addition to the internal stream
- Unified like button – “like” means “I like this, and I want my friends to know about that”;
- Search – search the whole site, your stream or your own messages;
- Social reputation – simple formula for measuring social reputation. Providing rankings based on city and country;
- Friends and followers – if you are a friend with someone, add them as friend. If you are just interested in their “stuff” – follow them;
- Notifications – you get notified on events from welshare, Facebook and Twitter, with a unified interface.
- Viral graph with url shortening – each user in the viral graph for a given link can track his contribution to spreading the link
How it beats the competition:
By making things simple for users and yet giving most of what they need, as well as by providing unique, addictive features like social reputation or viral graph tracking.