What it does:
Service is designed like SaaS (software as a service) for integration of already existing e-shops (or creation of e-shops from the ground up) in social networks like FaceBook, MySpace, etc. with future promotion in mind.
How it beats the competition:
Basic principles of Flashells:
● Simplicity and availability (user friendly integration in social network within 3 clicks)
● Beauty and dynamics (usage of modern Flash technology)
● Target audience focus.