What it does:
Blacklist is the easiest way for people to react after a bad consumer experience to get their voice heard. Started in 2012 by Val Lefebvre from a personal frustration of no easy way to react after dissatisfying consumer experiences, the concept positions itself as a destination on the web deployed across platforms that leverages the voices of individuals and their reach to impact accordingly.
Blacklist’s innovative, yet disruptive solution offers the power to the people to express themselves on brand experience. The aim is to ease the consumer feedback anywhere and anytime – with mobile apps and simple user interface that makes it easy and fast for individuals to voice their opinion on their favorite devices.
How it beats the competition:
The concept is pretty simple, yet very powerful: each individual can express himself and leverage his voice to get heard and impact accordingly. The feedback on brands, products and services will be un-precedented and it will give the power to the people.