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Online Yellow Pages Disruptor – Explore.To

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ExploreToMedium.comWhat it does:
Explore.To has almost 17m business listings covering the United States.

A unique relevancy algorithm using Facebook, “Likes” as a ranking factor, they call it, , (ERI). Users of Explore.To can directly influence the ranking of Explore.To organic results with the Facebook, “Like” button. A truly social driven local search engine.

An aggregate of local data with from, , foursquare, , and the CityGrid API.

Amazon hosted scalable architecture, using EC2, with a built from .

Revenue is driven by a freemium advertising model and Google Adsense.

How it beats the competition:
Explore.To isn’t afraid of displaying their competition, in fact, it gives users an aggregate view of businesses from one destination.

Using a to rank business listings, () means organic results are impartial and logically, should present users with the, “best” results in each category/search results page.

Site:
http://www.explore.to/usa/

Twitter:
https://twitter.com/#!/exploreto

Facebook:
http://www.facebook.com/pages/Explore-To-Yellow-Pages/140737455966819

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Online Disruptor - Explore.To, 9.3 out of 10 based on 3 ratings

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