What it does:
SubIntent optimizes your conversion funnels automatically. SubIntent can modify any aspect of your web-application and landing pages on-the-fly by applying previous experience of what worked. With every user and every visitor, SubIntent gets to understand your audience just a little bit better. It uses that learning to craft the right message for the right user.
How it beats the competition:
Most landing optimization solution just test. SubIntent can learn from the tests and modify the pages accordingly.
Facebook:Self-optimizing Conversion Funnels for Web Apps - Subintent,